1. CAN-SPAM (US)

Accurate 'From' and 'Reply-To' fields.
Truthful subject lines.
Clear identification as an ad where applicable.
Valid physical postal address.
Working unsubscribe link honored within 10 business days.

2. GDPR (EU/UK)

Marketing email requires a lawful basis (typically consent or soft opt-in for similar products). Pre-ticked boxes are not consent. Records of consent are kept and produced on request.

3. CASL (Canada)

Express consent required, including identification of the sender and an unsubscribe mechanism.

4. Unsubscribe requirements

Every marketing email contains a one-click unsubscribe. Suppression lists are maintained indefinitely.

5. List hygiene

Hard-bounced and complaint addresses are removed automatically. Inactive subscribers are sunsetted after defined inactivity windows.

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